A Florist’s Guide to Designing a Non-Traditional Wedding Venue

If you’re planning a wedding at a non-traditional wedding venue, like a family property or an open outdoor space, you’re not alone. So many couples are drawn to the idea of saying “I do” somewhere personal and meaningful. 

These settings are full of magic and creativity, but they also require a different kind of planning and design, especially when it comes to florals. At Rustic Roots Floral, we love transforming these blank-slate properties into unforgettable celebrations. 

Designing a spectacular floral design for these non-traditional venues requires collaboration, creativity and expertise. Keep reading for a behind-the-scenes look how to create a floral design at a non-traditional wedding venue. 

Designing a Venue from the Ground Up

Wedding venues usually have a preset layout for design elements and overall flow of a wedding day. For non-traditional spaces, this becomes a blank canvas for the design team. Long before the flowers arrive, the venue must be built from the group up.

This includes working hand in hand with event designers, lighting specialist and rental coordinators to ensure every element of the event is cohesive and logistically sound. From tent layouts and power sources to the finer design details, this behind-the-scenes coordination is essential to bringing the couple’s vision to life in a non-traditional setting. 

Creating a Legacy Through Flowers

There’s something truly special about hosting a wedding in a space that is meaningful to the couple. Many couples choose to get married in places where their love stories began or where generations of family memories have been made. 

Whether it’s designing a childhood backyard or creating a ceremony space with stunning landscape views, the goal is always the same; to create an unforgettable celebration.

When florals come into play, it’s a chance to honor that legacy designing around nostalgic spots and or using sentimental blooms. The result serves as a bridge between past and present.

Designing the Blank Slate

The beauty of a non-traditional wedding venue allows for couples and their creative teams to dream big without limitations. Without fixed layouts, they can create a design that completely reflects the couple’s personality, style and story. 

Does the couple want to highlight their favorite view? A floral design can be created to frame it. Do they want to turn their favorite park into a al fresco dinner under the stars? Installations and blooms that complement the setting can bring it to life. Floral design becomes more than just decoration, it becomes part of the architecture of the event. 

Using Florals to Guide the Space

With no defined pathways or traditional entrances, flowers can do more than enhance, they can guide.  From floral entryways to curated pathways and transitions, blooms help define and elevate each part of the celebration. 

Every floral decision is made with intention to enhance the space, guide the flow of the event and elevate the guest experience from start to finish. 

Final Thoughts

Designing a wedding at a non-traditional wedding venue comes with challenges, but also incredible opportunities. With an experienced team, couples can expect not just flowers, but a full design perspective that helps transform private spaces into once-in-a-lifetime celebration. 

If you’re ready to start dreaming up your day, let’s get in touch.